At the beginning of 2017, the total number of social media users in the UK had reached over 38 Million, with estimates going up to 42 million users by the end of 2018 . With 67 percent of online adults reached by Facebook in November 2016, the website took the number one spot of recently visited social networks in Great Britain, closely followed by YouTube.
Social media has made a huge impact on the tourism industry. Consumers engage with social networking sites to research trips, make informed decisions about their travels and share their personal experiences of a particular hotel, restaurant or airline. TripAdvisor in particular has had a wide-reaching effect on the industry. It has 50 million unique monthly visitors who are actively seeking out travel information and advice from the sources they trust the most: other tourists and holiday-makers.
If your business is not yet on social media what is stopping you?
Social media is a fantastic free way to advertise your business, this gives both you and your customers the chance to celebrate what’s great about the service you provide.
Twitter, Instagram, and Facebook are the most popular, if you have your own website this is a great place to start and have a central hub of information which you can share on your social media information pages.
Millom is a small, isolated town in Cumbria with 8500 residents. Three months ago a local lady wanted to help resident businesses promote their services on social media. By creating their own business social media pages this would drive people into their shops and businesses. The #ShopLocal Campaign was a huge success.
The impact to the local economy increased visitor traffic and not only were more local people spending money in their shops and businesses but people from outside the area were also visiting. All these businesses were sharing information about their services and the products they could provide. Pictures, detailed description and reviews were also added.
Research is currently showing that at least one person from every family in the Uk is now on a social media group. From a consumers point of view the easiest, most effective way to explore your next trip is from your phone or home computer. Gone are the days people go into shops and seek advice from travel agents, you now are your own travel agent.
However, there are still many people who don’t understand social media and how to use it effectively. If you are not on any social media pages, let us help you. It would be our pleasure to come to your home or business and help you start telling the world what you have to offer and what makes your business unique.